How To Unlock a Profitable Blog
I can’t stand your blog. Yeah that’s right, I said it, your blog is just trash. It’s plain, hard to read, lacks personality and you know what, people get bored of it about ten seconds in. By now you probably decided to scroll around my profitable blog and thought to yourself, “Pfft, mines still better than yours buddy.” Yeah probably, but let me ask you something; am I reading your blog post right now? In the grand scheme of things, I’d say I’m winning 1:0. Would you like to start winning and create your very own profitable blog?
The problem is the lack of understanding how a blog works, the individual categories that both create and monetize your site; which is what you want right? You sit there doing tons of research on creating a blog, making blog posts, marketing your blog, setting up ads, blah blah blah. In the end you’ve been stretched too thin on something you have zero idea about, and that the first harsh truth I must tell you; you know nothing on this topic (insert john snow pic of this).
Disclosure: There are some affiliate links below, but these are all products I highly recommend. Nothing in this post hasn’t already been utilized or tested by myself before said post.
Okay, so there are three section of a profitable blog site that work together in monetizing said site. Each of them has equal importance and if one section suffers, they all do.
- Website Design and Functionality
- Content Creation
- Social Marketing
Once you fully understand how each of these categories work in a blog post, the possibilities for growth are endless and you’ll start seeing a rise in not only views, but $cash$
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Website Design and Functionality
Looks are absolutely everything when it comes to your blog. It’s the first thing people see when they click on the external link, and it’s the last thing they remember as they either share you post or exit out of the browser in embarrassment/bliss. So why is your theme such an eyesore to people?
One possible reason could be the inconsistency of what your website is about, and a theme that has absolutely nothing to do with it; take these two as an example (Display 2 different themes in a picture below).
Imagine if the theme on the left was on a ‘Healthy Living’ website/niche. Or if the theme on the right was for someone starting a ‘Mom-Blog.’ Right from the start people are turned-off and get a migraine before even the start of your content.
I keep sifting through these links and sometimes I wish I could call the owner up and ask, “Sir, are you on the finest of drugs? You sure, because having a spaceship-themed site for a wedding-photography blog is starting to give me cancer.” That blog was the sole reason why I spent two weeks laying in bed asking myself, what themes go with the different blog-styles (Write Correlating theme-to-type of blogs; post). It was horrible, and I don’t recommend you go looking for that Holy Grail of monstrosities.
Keeping it smooth
Why is it every time I click on your links I run into a dead page? Why is the mobile site crooked? Too many ads!!!!
Each of these will disrupt the functionality of your blog, basically scaring away your viewers along with pissing off the people who want to read your content. If you use WordPress, boy do I have some great news for you. If you’re not using WordPress, I want you to read this article, (Insert article ‘laughing at your self-hosted site’ hyperlink), then keep scrolling because I can’t facepalm any harder (trying).
- Wordfence Security (Firewall, Anti-Virus, and Malware Scanner)
- WP Fastest Cache (Post Cache that improves repeat-user experience)
- WP–Optimize (Cleans and Saves Database w/backups)
These plugins are free, so don’t worry about being a broke blogger. Yes, of course the premium versions of each is better Matt, but I haven’t monetized my blog yet! I know they have tailored features and increased hosting capacities; just let me get an income from this before taking that leap *softly cries*
Setting the structure
Sweet, here’s the part where I can spend endless hours writing passionate vomit and get payed for it right? Yeah, no. This is the part where I remind you how bad you started out. I mean c’mon, with the novice theme and snail-site. You’re lucky my computer didn’t shutdown from excess abuse.
Now that you’ve decently put together what should’ve been about twenty minutes worth of work, after twelve hours and your firstborn child, let’s get you ready to type.
First, I need you to download the WordPress plugin Elementor (make hyperlink). I’m not saying to get it because everyone uses it and raves on about how good it is, which it totally is. I’m saying to get it because of the simplicity of it, drag……drop, it really couldn’t get any easier. The developer was probably at his desk thinking to himself “I’ve just come out of a coma after 40 years, instead of visiting my family or checking on those hospital bills, I want to work on this website application.” Boom, he has no family or money, but we have an easy way to display our every thought. #goals
The next thing I need you to do is think about where you want to get your blog images from. A blog post without decent pictures is a text message without emojis, and who ever skips over their favorite smiley face? Since most of you are starting out, and I personally don’t know how much research you do before jumping into something; here are some decent places to get great-quality stock photos:
There are plenty more that are around, but those will get you started with content creation and lead you over into the Social Marketing Category.
You’re almost ready to type, one more crucial aspect is left to take you from novice to almost-not, and that is the post structure.
Blog Post Structure
I know at some point in your life you’ve written an essay of some kind, either as an assignment or just because you wanted to. When you wrote that essay how did you create it, did you start off with the conclusion? If you said “yes,” do us both a favor and enroll in some college writing courses before you make me cry.
No, you started off with an Introduction; what is the purpose of the essay, why you should read it.
Then, you went into the Body paragraphs; telling us what was in the intro, but with more detail.
Lastly, you wrapped everything up in the Conclusion; summarizing and presenting a ‘call-to-action’ towards whomever read it.
BLOG POSTS ARE THE SAME; Intro, Body, Conclusion….Intro, Body, Conclusion…….Intro…..Body…..Conclusion
I can’t stress this enough, but I know 90% of you will still forget the Intro, or leave the Conclusion half-assed with zero call-to-action; so, the reader sits there and thinks “M’kay, and?”
Wow, look, another tedious thing you need to learn before starting to type; font pairing. When you scroll through your social media accounts, is it the 12-font Times New Roman that keeps you from scrolling over a post? Oh My God, Yes! I love Times New Roman, I can’t get enough of it and everyone should use it all the time!
No, no, no, no, just no; people with the basic font get passed over quickly and bore the hell out of the reader; which is currently your site.
Let’s keep it simple, follow this guide on font pairing/coloring in different niches. Don’t overthink it, just stick with a proven routine and you get to the fun part.
Font Coloring is simple too, human psychology has proven that colors can help trigger or persuade people to follow a certain action; in this case, clicking/reading your content. Red can be used to guide people who are adventurous, instinctively passionate, etc. Whereas other colors both symbolize and draw different types of people towards a site or product (ie. niches). Several guides to the psychology of color have been written, so I’ll let you find one that resonates with you the most to use.
Now that you understand images, fonts, and paragraph structure-usage in a site, I officially give you permission to write a detailed blog post. Make sure you pour passion and genuinely support the post; everything else is just stale and overdone.
If you’ve actually read this far, you should pat yourself on the back because you represent the 10% of bloggers who make it to the profitable blog, or monetization phase; Congratulations! Most people give up at this point, they either lose the drive or can’t figure out a way to hop over the plateau of negativity when you spend several months cultivating a blog and generate $0.00. Social media is by far the best tool we as bloggers have for monetizing, nothing else can compare.
If you have an analytical mind like me, here’s where all the fun and challenges are; marketing your blog site in such a way that it spreads like a virus while simultaneously generating cash. Just two words make me drool with hunger in this section….Passive Income. You want it, you crave it, and I will tell you exactly how to get it using your blog.
There are three high-paying sources for monetizing your site, no not only, just basically what every blogger does all the time:
- Affiliate Marketing (Advertising links/products for 3rd parties, getting payed commissions)
- Advertising (Displaying ads/banners that generate $ per click/engagement, etc)
- E-books (Digital guides/how-to’s on various subjects)
In all likelihood you will end up doing all of them at a certain point in your blog career. Some people have more success with one method over the others, depending on niche and social network. Fashion niches seem to get more affiliate sales than e-book sales, whereas traveling niches could work extremely well with e-books that provide guides for camping/backpacking/etc.
Which Social Media Platforms?
Okay, here is the tricky part because every social media platform has an array of functions in creating a profitable blog, from SEO searching to viral spreading. Bloggers that utilize multiple at the same time have exponential success with traffic growth and sustainability.
- The number one, yes you know it, Pinterest. This media platform works as a search engine conduit for bloggers; where you use SEO-targeted hashtags cooperatively with Font/Color Psychology to create ‘Pins’ that lead users to your site.
- Then we have Facebook Groups. This medium provides bloggers with a way to generate ideas for blog posts, organic traffic growth, and maybe get features on other blogger’s sites that fit your niche.
- Next up is Twitter. Using strictly SEO you can explode your website traffic by giving people a “Hey, new blog post. Travel to —-on $50” following it up with the hashtags that fit the niche. It’s quick and simple but can produce powerful results.
- Lastly is Instagram. This engine is almost niche-specific because it’s easier to gain traffic by posting pictures of what your post is about, when there is an actual product. Example would be a recipe blog, then posting a picture of the results along with the starting ingredients to create the featured food.
Since each of the above platforms requires particular strategies to get the ball rolling, I’ve hyperlinked guides for each. After you read them and get an idea of which would work better for your niche, you can begin structuring/marketing different posts.
Did my post offend you? Good.
Did you learn something from my post? Good.
Will you remember what you read today? Good.
The intention of this post wasn’t to offend anyone, but to help you understand the inner-workings of blog posts; along with the concepts needed to create a successful one. Sometimes people need to get annoyed or angry at something before it’ll sink into their heads, which was my intention.
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